The latest entrant into telecom sector Reliance Jio has successfully bagged the 160 million subscriber base within a short span of just over a year. This news was revelaed by Akash Ambani during the 40th anniversary gathering of Reliance Jio in a glamorous and attractive event.
The major success factor of Reliance Jio in achieving such a great height in such a short time is attributed to its extremely aggressive business strategy. Lots of freebies at industry best quality in the initial periods attracted huge number of fans. Inspite of turning freebies into paid plans, majority of the subscriber base has continued to use Jio services which also include several high profile additional applications at free of cost.
As per the October data, Jio had a reach of about 146 million users and just within 2 to 2.5 months, this number has crawled upto 160 million. In an on-stage discussion with the Ambani twins, Akash and Isha, the 52-year-old actor Shah Rukh Khan mentioned that Jio now has 100 million subscribers. Akash corrected him, saying "160 million, SRK!", in turn prompting the 'Badshah of Bollywood' to take a dig at just how good the Ambanis were with numbers.
The major success factor of Reliance Jio in achieving such a great height in such a short time is attributed to its extremely aggressive business strategy. Lots of freebies at industry best quality in the initial periods attracted huge number of fans. Inspite of turning freebies into paid plans, majority of the subscriber base has continued to use Jio services which also include several high profile additional applications at free of cost.
As per the October data, Jio had a reach of about 146 million users and just within 2 to 2.5 months, this number has crawled upto 160 million. In an on-stage discussion with the Ambani twins, Akash and Isha, the 52-year-old actor Shah Rukh Khan mentioned that Jio now has 100 million subscribers. Akash corrected him, saying "160 million, SRK!", in turn prompting the 'Badshah of Bollywood' to take a dig at just how good the Ambanis were with numbers.
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