Magic Formula Revealed - Reliance Jio Success

Do you want to know the secret behind Reliance Jio Success. Read this article to know how Jio beat even the expectations of eminent market analysts to establish itself at a profitable company in just few years of its launch.

A) Strong Customer Engagement

1) Jio has continued its strong subscriber growth trend with net addition during the quarter of 28.7 million (as against 26.5 million in the previous quarter), highest in any quarter since the launch of commercial services

2) Gross adds at 30.5 million and churn of only 1.8 million implying the lowest industry

churn rate at 0.30% per month

3) Customer activity grew substantially in the quarter with average data consumption per user per month of 10.6 GB and average voice consumption of 744 minutes per user per month

4) Video consumption drove most of the usage, increasing to 340 crore hours per month

on the network; average video consumption of 15.4 hours per subscriber per month

5) Jio post-paid plan with attractive international calling tariffs and roaming plans has seen good customer traction

6) Jioprepaid tariff plans continue to offer highest value to customers; revised JioPhone

offer (by Reliance Retail) with exchange policy and lower upfront commitment to

accelerate customer uptake

B) Superior and Next-Gen Network

1) Continued expansion of 4G network coverage and further deepening in existing areas to achieve 99% population coverage during 2018

2) Only network to deploy pan-India 4G across the 800MHz/ 1800MHz/ 2300MHz bands

World’s largest mobile data consumption network

3) World’s largest VOLTE network

4) Ranked fastest network over last 18 months by TRAI’s MySpeed Analytics app (average download speed of 18.6 Mbps during June 2018, as per TRAI)

5) Lowest call drop rate at 0.13%; 100% network availability

6) Strategic acquisition of Radisys by Reliance Industries Limited (‘RIL’) to accelerate

technology leadership in the areas of 5G and IoT

C) FTTH and Enterprise Services

1) JioGigaFiber services for Home broadband, Entertainment, Smart Home Solutions,

Wireline and Enterprise was announced during 41st AGM (post IPO) of RIL held on 5th

July 2018

2) Customers across 1,100 cities can register for services starting 15th August 2018 and homes to be connected on priority based on number of requests received in the area.

D) Largest Distribution and Service Network

1) Pan-India distribution channel with over 1 million retailers

2) Rapidly growing base of Reliance Retail digital outlets and Jio Points

3) Continuous enablement of distribution channel through latest platforms and services

4) First in industry initiatives such as real time pay-outs, auto replenishment of wallet, etc.

5) MyJio is the most popular self-care app with over 200 million downloads and substantial additional features

E) Suite of Differentiated Digital Offerings

1) All of the digital applications and services offered to customers are leaders in their

respective categories

2) JioTV is the best rated live and catch-up TV app; JioCinema is the most popular video-on- demand app; combination of JioMusic and Saavn has created a music powerhouse; JioMags and JioNews are other highly popular customer offerings.

3) Jio EverywhereConnect was introduced for Apple Watch Series 3 (GPS + Cellular)

users, which allows Jio users to use the same Jio number on both their iPhone and

Apple Watch Series 3 at no additional cost

4) JioInteract, the world’s first artificial intelligence (AI) based brand-engagement video

platform, was used across different programs.

Note: All this information has been sourced from press releases of Reliance Jio Company.